Molson Coors reviews digital for Light brand

Molson Coors is reviewing the digital advertising for its Coors Light brand.

Coors Light: looking to target more female drinkers
Coors Light: looking to target more female drinkers

The pitch follows the recent review of the £3 million Coors Light creative ad account that was awarded to VCCP last month as the brand looks to target more female beer drinkers.

Molson Coors, which also owns brands including Carling and Cobra, works with a number of agencies for digital campaigns, including BD Network and Cake.

In September, Saint@RKCR/Y&R was added to its digital roster after a pitch against undisclosed agencies. That review was handled by the Molson Coors digital marketing manager, Mandeep Masutay.

The latest agency hunt follows changes in the Molson Coors marketing department in February, when Chris McDonough became the marketing director.

McDonough is responsible for brands including Carling, Grolsch, Coors Light and Sol, as well as the recently acquired Cobra and Singha.

Last year, Molson Coors appointed ZenithOptimedia to its £15 million media planning and buying account, after it beat MediaCom in the final shoot-out.