Monday review recap: BT, Kingfisher, Amazon Audible

BT, Kingfisher and Amazon Audible are among the brands which are reviewing their agency requirements.

BT: Ryan Reynolds appeared in recent ad promoting 4G and Wi-Fi speeds
BT: Ryan Reynolds appeared in recent ad promoting 4G and Wi-Fi speeds

BT is reviewing its £160m media-buying account after taking over EE in January. Maxus and MEC are the respective incumbents for BT and EE.

Campaign's head of media, Gideon Spanier, revealed last week that BT is not certain to consolidate its media-buying with a single agency. It is understood that BT has approached other agency groups apart from Group M.

Kingfisher, the home-improvement retailer that owns B&Q, is poised to review its media buying arrangements across Europe as part of a consolidation. MEC is the incumbent for B&Q and Screwfix. 

Stonewall, the biggest LGBT equality group in Europe, is on the hunt for its first retained ad agency.

Audible, Amazon's audiobooks platform, is looking to consolidate its media activity into one agency. Initiative handles above-the-line media while M2M has the digital media account. 

A decision is expected this week from Ocado, which has held pitches with 101, Creature, Havas Work Club and Now. The review, through AAR, began four months ago.

For more on live pitches read Campaign's latest Pitch Update.


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