Monday review recap: Diageo, Fidelity, B&M, Viagra and the WFF

Introducing Campaign's weekly round-up of account reviews across advertising, media, digital and CRM.

Diageo: one of the brands reviewing this week
Diageo: one of the brands reviewing this week

In last week’s magazine Campaign’s head of media Gideon Spanier broke the news that Diageo, the owner of Guinness, Baileys and Johnnie Walker, has launched its first global review of its media planning and buying account. Last year's Mediapalooza phenomenon is not going away any time soon.

Acting news editor Gurjit Degun can exclusively reveal in this round-up that Fidelity, the investment fund, is holding pitches for its media planning and buying account this week. Blue 449, M/Six and MEC are involved in the process. It currently handles media in house.

It is the latest review for the investment brand – last July Fidelity awarded its creative account to Grey London, ending its relationship with Masius.

B&M, the discount retailer chaired by former Tesco chief Sir Terry Leahy, is on the hunt for creative and media agencies ahead of a marketing push, according a report from news editor Omar Oakes on Friday. The brand might not be as sexy as some other retailers but it's on an expansion effort.

Oakes also revealed that Pfizer, the global pharmaceuticals giant, had kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year.

Earlier in May Campaign features editor James Swift reported the WFF (World Wide Fund for Nature) is looking for a creative agency to help save the tigers. There might not be a lot of money in it but at least you'll have something to tell your grandchildren if it comes off.

Campaign is now publishing weekly round-ups of reviews (Monday), people moves (Wednesday) and account wins (Friday). They will include news from the magazine and website as well as additional stories from across the industry.

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