Richard Curtis' Make My Money Matter has enlisted Harry Potter actor Jason Isaacs for a campaign highlighting the role of pensions on deforestation.
The ad shows Isaacs as he plays Guy Byrne-Wood, the chief executive of a fake business called the Forestry Felling Syndicate (FFS for short).
The actor goes on to thank people for investing their pensions with FFS as they have enabled the business to "destroy more national habitat than [they] ever thought possible, from Alaska to the Amazon, Siberia to Sudan".
It ends with an image of deforestation in action, prompting the tagline: "Do you know where your pension is going?"
The work was directed by David Kerr through Hungry Man.