Money Store to target lenders who have been credit black-listed

- The Money Store, the specialist mortgage lender, is to advertise on television for the first time with a £5 million TV campaign through Mustoe Merriman Herring Levy.

- The Money Store, the specialist mortgage lender, is to advertise on television for the first time with a £5 million TV campaign through Mustoe Merriman Herring Levy.

The advertising aims to position the Money Store as the answer to for people who have been credit blacklisted. The Money Store specialises in providing fair mortgage solutions to people who have been refused a mortgage elsewhere.

The television commercial, which breaks this week, opens on what looks like a line up for suspects at a police station, and moves on to tell consumers that research shows one in four people is on some form of credit blacklist. Directed by Paul Archard as his debut work for the Pink Film Company, the ad emphasises that this can happen even without a person's knowledge. TV advertising is being supported by a poster campaign using the strapline 'Don't take no for an answer'.

The Money Store was founded in 1967 in the US and has over 172 branches in the US. It went public in September 1991.







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