Money.co.uk "You haven't checked until you've checked" by Fold7

Comparison site Money.co.uk is fighting back against big guns Comparethemarket and GoCompare with its first multimillion-pound campaign.

The challenger brand wants a slice of the comparison service pie. Its 30-second TV ad encourages viewers to visit the site which, the brand claims, checks more financial products than anyone else in the market.

Money.co.uk appointed Fold7 as its creative agency in September 2016.

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