MoneySuperMarket "Monster" by Engine

The money calm bull has found a worthy opponent in the latest leg of MoneySuperMarket's "Money calm" series.

The ad shows the bull as he faces off against a Godzilla-style monster in a car park. The brand mascot remains "as calm as caramel" as the 150ft beast smashes its car before sauntering into the distance.

The ad aired on TV yesterday and comes alongside digital activity. It was created by Charlie Gee and Tian Murphy, and directed by Diarmid Harrison-Murray through Untold Studios. Media is handled by MediaCom.

MoneySuperMarket kicked off its "Money calm" brand positioning in June last year.


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