Search

CampaignUK

MoneySuperMarket "Monster" by Engine

March 22, 2021

The money calm bull has found a worthy opponent in the latest leg of MoneySuperMarket's "Money calm" series.

The ad shows the bull as he faces off against a Godzilla-style monster in a car park. The brand mascot remains "as calm as caramel" as the 150ft beast smashes its car before sauntering into the distance.

The ad aired on TV yesterday and comes alongside digital activity. It was created by Charlie Gee and Tian Murphy, and directed by Diarmid Harrison-Murray through Untold Studios. Media is handled by MediaCom.

MoneySuperMarket kicked off its "Money calm" brand positioning in June last year.

Credits

Client

MoneySuperMarket

Head of brand and brand communications

Mel Stonier

Brand manager

Rebecca Williamson

Agency

Engine

Chief creative officer

Billy Faithfull

Chief strategy officer

Creative director

Christopher Ringsell

Creative team

Charlie Gee

Tian Murphy

Executive producer

Producer

Integrated project director

Senior strategist

Account management

Alex Worthington

Marianne Roberts

Brittaney Anderson

Toby Moynan

Production

Production company

Executive producer

Tessa Wood

Producer

Jonny Kight

Director

Diarmid Harrison-Murray

D0P

VFX studio

Creative director

David Fleet

Executive producer

Ian Berry

Producer

Production assistant

VFX leads

Martino Madeddu

Asset supervisor

Ash Tilley

Animation supervisor

Rigging supervisor

Brad Noble

Grade

Black Kite Studios

George Kyriacou

Editor

Brendan Jenkins

Editing company

Tenthree

Sound design

Ben Leeves

Audio house

Jungle Sound Studios

Music composer

Jonathan Dreyfus and Amy Andersen

Music production house and publisher

Stare Crazy

Media agency

MediaCom

MediaCom

Charlotte Baker

Stephen Lattimore

RELATED CAMPAIGNS

Moneysupermarket.com "Money calm bull" by Engine

Moneysupermarket "Energy monitor" by Engine

Moneysupermarket "Get credit monitor" by Engine

Moneysupermarket "Get money calm" by Engine