Moneysupermarket.com's "epic strut" was a monster that struck a chord with the public in a way unmatched by any other ad this year.
So you can understand why Mother would be reluctant to stray from the winning formula. Consequently, the follow-up spot also features a working man inspired to perform a sexy dance – this time to Liberty X’s Just A Little – because he has saved money on the site. Despite being a near-carbon copy of "epic strut", the new ad has plenty of charm of its own and Mother has sensibly done away with the gratuitous celebrity cameo at the end. It was directed by Noam Murro through Biscuit Filmworks.