LONDON - Mother has created a five-minute cinema ad featuring one of the UK's best-loved ad stars, the PG Tips Monkey.
The firm has created the longer-than-normal slot to be played before feature films across the UK.
In A Tale of Two Continents, Monkey takes the audience on a whistlestop explanation of the history of tea.
In the spot, he plays a number of roles including a Chinese emperor, a tea clipper captain, and a jungle explorer.
The ad will play from 21 March before family films including The Spiderwick Chronicles, Horton Hears a Who, Gameplan and Hannah Montana.
View the trailer for the short film:
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