Montblanc "What moves you, makes you" by Wieden & Kennedy Amsterdam

Montblanc has enlisted director Spike Lee, actor Taron Egerton and singer, actor and writer Chen Kun for a global campaign about passion, persistence and the long road to success.

The films feature Lee, Egerton and Kun as they discuss their upbringings, creative highlights and aspirations for the future. While Egerton figures out whether to become a hero, a villain or simply the face of a brand, Lee chats summertime in Brooklyn and Kun talks through his first-ever acting experience.

Initially launched in China and Korea in April, the campaign will runs across in other global markets from tomorrow (26 August). It was written by Macie Soler-Sala and Jake Barnes, art directed by Zeynep Orbay, and directed by Jaron Albertin through Smuggler.

Credits

Brand
Chief executive officer
Executive vice president marketing
Director brand communications
Head of brand communications
Senior manager, brand communications
Managers, brand Communications
Global director brand relations
International brand relations manager
Creative agency
Managing director
Executive creative directors
Creative directors
Art director
Head of broadcast production
Broadcast producer
Assistant broadcast producer
Group account director
Account manager
Head of planning
Planning director
Head of comms & digital strategy
Comms strategist
Digital strategist
Executive producer
Digital producers
Editor Hiro
Head of design
Studio director
Studio manager
Lead designer
Studio artists
Motion designers
Project manager
Business affairs
PR director
PR manager
Production company
Director
Managing director
Executive producer
Producer
Editing company
Editor
Edit assistant
Composers
Music company
Post-production
Lead 2D artist
Colorist
Colour assist
Jnr Producer
Additional artwork
Producer
Photographer
Photography agency
Photographers agent
Production company
Executive producer
Producer
Retouching

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