Montblanc has enlisted director Spike Lee, actor Taron Egerton and singer, actor and writer Chen Kun for a global campaign about passion, persistence and the long road to success.
The films feature Lee, Egerton and Kun as they discuss their upbringings, creative highlights and aspirations for the future. While Egerton figures out whether to become a hero, a villain or simply the face of a brand, Lee chats summertime in Brooklyn and Kun talks through his first-ever acting experience.
Initially launched in China and Korea in April, the campaign will runs across in other global markets from tomorrow (26 August). It was written by Macie Soler-Sala and Jake Barnes, art directed by Zeynep Orbay, and directed by Jaron Albertin through Smuggler.