Montblanc "What moves you, makes you" by Wieden & Kennedy Amsterdam

Luxury pen brand Montblanc has launched the latest iteration in its "What moves you, makes you" campaign, by Wieden & Kennedy Amsterdam.

The global push follows last year's work of the same name. This time, a two-minute film starring actor Cillian Murphy and a 60-second film starring DJ Peggy Gou aim to inspire people to express their full potential by doing what "moves" them.

The campaign, spanning social media, digital, out of home, online and print across Europe, China, Korea and the US, was written by Jake Barnes and Kervins Chauvet and art directed by Anyaa Dev and Dean Pauley. The director was Maik Schuster from I Am Here. The production companies were Iconoclast Germany and CLM.

Credits

Client
Executive vice-president, marketing
Director, brand communications
Global director, brand relations
Creative agency
Managing director
Executive creative directors
Creative director
Art directors
Head of planning
Planning director
Head of comms and digital strategy
Print producers
Head of design
Production companies
CLM
Post-production

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