Moonpig "It must be a Moonpig" by Creature London

Moonpig, the online card and gift company, has launched a new brand platform reprising the brand's pig mascot but in the guise of a new animated character.

In the first spot, a little "Moonpig" changes its outfit depending on the birthday cards a young woman sat at a bus stop considers sending to her friend. In the end, like all good Millennials, she goes for an avocado.

The ad was directed by Ben Reed through Agile. At Creature London, the creative was Megan Egan. MediaCom North did the media planning and buying for the campaign. Creature won the Moonpig account in September 2019 and has created a number of ads for the brand, including a Valentine's Day spot last year.