Moonpig "Let her know" by Quiet Storm

Real people talk about how much their mums mean to them in a Mother's Day campaign for Moonpig, the flowers and personalised greeting cards service.

The TV and radio campaign, which launches today with a 20-second spot in which people share messages for their own mothers, reminding the viewer that we don't always tell our loved ones how important they are. 

At the same time, the ads let viewers and listeners know that they can get a free Moonpig for their mums this Mother’s Day when they buy her flowers – so they can "let her know" themselves.