Moran's taking the piss

Of course Diary wouldn't be the same without a plug for The Mad Bad Ad Show, the new panel show about advertising, airing on Channel 4 in January.

Parts of the first episode were filmed recently starring the Good Communications Agency executive creative director, Shaun Moran. In the programme (which features adlanders alongside the TV comedians and team captains Mark Watson and Micky Flanagan), the contestants are set a series of challenges. Moran was given a pretty tough brief: to sell a beer made of piss. He apparently found it a tricky task. Maybe he could get a few tips from Adam & Eve or VCCP.