Morris and Taylor to lead BMP Optimum spin-off

BMP DDB is finally relinquishing its full-service credentials to launch its media department as a separate brand, BMP Optimum.

BMP DDB is finally relinquishing its full-service credentials to

launch its media department as a separate brand, BMP Optimum.



BMP’s media department has been one of the most successful media

operations in recent years, despite being one of the few remaining

in-house departments in a market that has moved towards the separate

media brand.



Now, however, BMP has decided to launch its own media brand in

recognition of the contribution made by independent media business.



BMP Optimum will open its doors on 7 April and will have its own

reception area - next door to the existing BMP reception on Bishop’s

Bridge Road in London. Derek Morris and Paul Taylor, BMP’s joint media

directors, will take over as the joint managing directors of the new

operation.



Taylor said: ’We wanted a first-class image for a first-class service

for first-class clients, and this positioning will allow us to underline

that.’



Morris explained that BMP Optimum would ’stand for what BMP’s media

department has always stood for - brilliant buying and brilliant

planning’. He added: ’This will make us more competitive. Up to now,

we’ve been fighting with one arm tied behind our back.’



BMP topped Campaign’s media-only business performance register last year

with a pounds 50 million string of wins, which included Vodafone,

Lancaster cosmetics and HMV.



Taylor said that the BMP media department had met the challenges of the

changing media marketplace several years ago, without having to hive off

the department into a separate company as a defensive measure.



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