Patrick Morrison, the creative media director at Manning Gottlieb
Media, is leaving to launch his own agency.
The new agency, called allmodcomms, will specialise in offering creative
media solutions. Morrison intends to work directly with clients or
alongside media or advertising agencies on developing media ideas.
Morrison's agency will be independent but Manning Gottlieb will use it
to create ideas for clients when the need arises. Morrison said that he
has other new-business prospects and will hire other staff as these
During his time at Manning Gottlieb, Morrison launched its Creative
Media unit, which offered clients creative solutions. Projects that
Morrison has worked on recently include the launch of PlayStation 2 and
the teaser activity for Royal & Sun Alliance's "Where's Lucky?" moreth>n
Morrison joined Manning Gottlieb in 1995 and initially ran the Sony
PlayStation account. He joined from the Billett Consultancy after
starting his media career at CIA.
Nick Manning, the chief executive of Manning Gottlieb, said: "The launch
of allmodcomms comes at a good time. With the increased emphasis on
creativity in media, clients are realising that a conventional approach
is no longer enough. Patrick has successfully delivered creative media
solutions for our clients and now he's going to do so for a wider range
of brands, including media owners."
Morrison said: "It has been my long-term ambition to have my own agency
with creativity at the core, rather than buying."