SectorRetail brands and Supermarkets
Publicis London's first ad for Morrisons is a jolly affair about a family gathering round the table for an Easter feast.
The spot opens on grandparents, aunts, uncles and friends arriving at the front door of a suburban family home, prompting a frenetic search for enough chairs to seat everyone at the dinner table. The ad is backed by the Will Young track Joy and is part of the wider "Morrisons makes it" campaign. It was written by James White and art directed by Henry Finnegan. The production company was Gorgeous.