Morrisons 'let's celebrate' by DLKW Lowe

Morrisons launches its new "let's celebrate" campaign with a TV ad starring Freddie Flintoff seeking to lift the spirits of the nation.

Written by creatives Tom Hudson and Lee Goulding of DLKW Lowe and directed by Jonny Campbell of Mustard films, the campaign reunites Morrisons group of inquisitive school children from previous ads and teams them up with cricketing star Freddie Flintoff.