Morrisons "Morrisons makes it" by Publicis London

Morrisons' take on Christmas focuses on the special family moments that make the day so important.

Every family has its own festive traditions but a board game after lunch is probably a common occurrence in most households.

With a little help from friends and family, plus the staff at his local supermarket, the little boy in this ad brushes up on his general knowledge in preparation for the big day.

The spot features real life Morrisons "foodmakers", including butchers, bakers and greengrocers.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE