SectorRetail brands and Supermarkets
Morrisons' take on Christmas focuses on the special family moments that make the day so important.
Every family has its own festive traditions but a board game after lunch is probably a common occurrence in most households.
With a little help from friends and family, plus the staff at his local supermarket, the little boy in this ad brushes up on his general knowledge in preparation for the big day.
The spot features real life Morrisons "foodmakers", including butchers, bakers and greengrocers.