The GGT Group-owned Mortimer Whittaker O’Sullivan and Walker Media
have won the pounds 2 million account for Maxcar, a new chain of car
The win is Christine Walker’s third piece of business since her company
officially opened for business at the beginning of the year. The other
two accounts are Ultratone and a project for Associated Newspapers.
Maxcar launches in February with its first superstore at Park Royal,
west of London. John Douglas, a director of the company, said: ’We have
a precise business plan and some substantial backers who want to see us
develop the business. We plan to have a national chain in three
Douglas, formerly the client at the AA, worked with Chris Whittaker and
Tim Mortimer when the AA account was held by KHBB. ’I knew what I wanted
and I had worked with them before - there was no pitch,’ he said.
Maxcar will offer a similar service to Carland, a car retailer which
appointed Mother to handle its advertising in 1997. Bosses of both
companies were working together until a year ago, when, as Douglas
explained, ’they went their way and we went ours’.
The Maxcar media schedule will initially take in radio, press, outdoor
and some direct marketing. TV advertising will run when more stores have
Mortimer Whittaker has also won pounds 1 million worth of business from
CVC, the venture capital arm of Citicorp. CVC claims to be the largest
venture capitalist in Europe, and will target the management of large
companies with a press and television campaign bought by CIA