Mortimer Whittaker and Walker pick up debut Maxcar brief

The GGT Group-owned Mortimer Whittaker O’Sullivan and Walker Media have won the pounds 2 million account for Maxcar, a new chain of car superstores.

The GGT Group-owned Mortimer Whittaker O’Sullivan and Walker Media

have won the pounds 2 million account for Maxcar, a new chain of car

superstores.



The win is Christine Walker’s third piece of business since her company

officially opened for business at the beginning of the year. The other

two accounts are Ultratone and a project for Associated Newspapers.



Maxcar launches in February with its first superstore at Park Royal,

west of London. John Douglas, a director of the company, said: ’We have

a precise business plan and some substantial backers who want to see us

develop the business. We plan to have a national chain in three

years.’



Douglas, formerly the client at the AA, worked with Chris Whittaker and

Tim Mortimer when the AA account was held by KHBB. ’I knew what I wanted

and I had worked with them before - there was no pitch,’ he said.



Maxcar will offer a similar service to Carland, a car retailer which

appointed Mother to handle its advertising in 1997. Bosses of both

companies were working together until a year ago, when, as Douglas

explained, ’they went their way and we went ours’.



The Maxcar media schedule will initially take in radio, press, outdoor

and some direct marketing. TV advertising will run when more stores have

opened.



Mortimer Whittaker has also won pounds 1 million worth of business from

CVC, the venture capital arm of Citicorp. CVC claims to be the largest

venture capitalist in Europe, and will target the management of large

companies with a press and television campaign bought by CIA

Medianetwork.



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