Initiative Media has appointed Sue Moseley to the position of
managing director of its strategic research operation IM Futures.
Moseley takes on an expanded role to the one vacated by Sue Elms, who
left the agency last month to join Carat Insight as the UK managing
Moseley will oversee an enlarged research and consumer knowledge company
comprising the entire research business of the newly merged operations
of Initiative and Western Media.
Moseley, who has been working as a consultant with the digital
consultancy Spectrum, was previously the strategic planning director of
TSMS, the United News & Media sales operation bought by Granada Media
Moseley's achievements include working on the creation of TvSpan, the
electronic advertising effectiveness study that has been expanded to a
national sample in the UK.
Marie-Jose Forrisier, the president and chief operating officer of
Initiative Media Worldwide, said: 'We have ambitious plans for the
development of IM Futures. Sue is one of the industry's most respected
individuals. Our experience in the area of consumer and media research
will be greatly enhanced by her expertise and insight.'
Moseley takes up her position at the end of April and will be based at
Initiative's London office.