Mother and AMV lead UK charge for film shortlist

CANNES - A total of 47 UK ads are slugging it out for Film Lions at Cannes this year. Mother and Abbott Mead Vickers BBDO feature most in the shortlist, each with six ads in the running.

Bartle Bogle Hegarty, DDB and Ogilvy Group each have five ads shortlisted, TBWA has four (including one for BDH/TBWA Manchester) and Fallon has three. Five shops -- Grey, JWT, Lowe, CHI & Partners and Saatchi & Saatchi -- have two chances of winning a Lions each, while DFGW, MTV Networks and WCRS (for the 3 account it recently lost to Euro RSCG) have one apiece.

Mothers’ work is for Pot Noodle('Intro' and 'Italy Wales'), Boots ('Summer Rush'), XFM ('Roadies', which featured in the Saatchi & Saatchi New Directors’ Showcase at Cannes this year) and Orange ('Michael Madsen' and 'Mena Suvari'). AMV’s is for Guinness ('Hands'), Royal Mail ('Cof`fee Machine'), Anti-Drugs campaign ('No such thing') and the RSPCA ('Omeless', 'Hairdoo' and 'Skin and bone').