Mother appoints creative leaders to assist international expansion

Susan Hosking and Peter Robertson have been at Mother for more than a decade.

Mother: Saville, Wall, Robertson and Hosking
Mother: Saville, Wall, Robertson and Hosking

Mother has promoted Susan Hosking and Peter Robertson to executive creative directors, international. 

The duo will report to and work with partners Robert Saville and Michael Wall on international expansion, talent development and growing the Mother brand globally. Their remit will span the agency's international clients in London, New York and Los Angeles. 

Mother London’s creative leadership team, partners Ana and Hermeti Balarin, along with Corinna Falusi, Mother New York's chief creative officer, are unaffected by the appointments. 

Hosking and Robertson joined Mother 16 years ago and have since taken increasing responsibility for global work. They have been behind campaigns including Boots’ famous "Here come the girls", No7’s films championing strong female role models such as an Olympic fencer and a Hollywood stuntwoman, as well as the global relaunch of Diageo brand Baileys. 

Saville said: "Peter and Susan are the perfect team to help us take on the world. They’re smart, passionate, committed and the embodiment of what makes Mother Mother."

Wall added: "Enlisting Peter and Susan to work with us as we continue to develop our international profile and capability is both a pleasure and of great benefit for all of us."

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