Mother beats Lowe to Stella 4% launch task

LONDON - Mother has won the brief to launch InBev’s new 4% Stella Artois variant in the UK, after a final pitch against Lowe London.

Stella... hired Mother
Stella... hired Mother

InBev called the pitch in July for the lower-strength version of Stella Artois. The review also originally involved TBWA.

The campaign, which will involve TV and digital, is set to launch this November.

It is understood that InBev has only briefed Mother to launch the new variant in the UK and has not yet decided which agency will handle advertising after the beer's debut.  

Lowe London has worked with Stella Artois for the past 25 years and continues to handle the main 5.2% variant and Beck's brands.