The winning team - which calls itself Los Galacticos, after the Spanish football team Real Madrid - comprised Naked, MediaCom, Craik Jones Watson Mitchell Voelkel, Saturday, Poke, Cake and Circus.
Mother is planning to relocate to new Shoreditch offices in February, where it will open a dedicated Boots' "venue", with a team composed from all the pitching agencies housed under one roof. The consortium will take over the account, worth £40 million above the line, in April 2004.
Mother's team beat the WPP incumbent agencies, J. Walter Thompson and MindShare, in the final shoot-out held last week. Consortia led by Abbott Mead Vickers BBDO and Publicis were ruled out two weeks ago.
The Mother appointment promises to introduce a less traditional approach to Boots' marketing.
- Full story, p3.