Mother has won Emap Radio’s flagship brand, Kiss 100, after a
five-way pitch against M&C Saatchi, HHCL & Partners, Mustoe Merriman
Herring Levy and Court Burkitt & Company.
Kiss will launch a campaign through Mother this autumn. The agency has
been briefed to deliver a fresher image for the station which has an
adspend of around pounds 1 million.
Mother now handles the entire Emap radio portfolio of brands, having won
all the Magic AM and Big City FM stations recently (Campaign, 5
Mother has been working with Magic for more than a year, developing the
’as if by magic’ campaign.
Mike Soutar, the managing director of Kiss 100, said: ’We saw a number
of agencies and were very impressed with Mother’s approach to the
They seemed to grasp very quickly what we are looking to achieve.’