Mother hires trio to boost management

Mother is attempting to tighten its grip on its £60 million Orange and £35 million Boots accounts with several high-profile hirings.

Damon Collins, the former executive creative director of Lowe, is joining to shore up the creative output on Boots, while Stephen Butler, a former Bartle Bogle Hegarty creative director, has been drafted in to work on Orange. In addition, Dylan Williams, the former client director at Grey London, joins the agency as part of its senior strategy team.

Mother has been looking to strengthen its creative department since the departures last year of Al Moseley to Wieden & Kennedy Amsterdam, and Jim Thornton to Leo Burnett. While Collins and Butler will initially handle Boots and Orange, both are expected to work on a range of accounts.

Collins said he was attracted to Mother because of its pace-setting agenda and compared the agency with DDB in the 60s, GGT in the 80s and Chiat Day in the 90s. He said: "I've been flattered with some very nice offers, but this is something I couldn't resist."

Williams spent much of his career as an account planner at BBH. He left Grey after just 18 months in October 2004 without a job to go to.

He commented: "I have looked at everything from a start-up through consultancy to brand invention. Then I spoke to Mother and realised I could do all this with them."