HomeChoice launched in 2000 and was relaunched in May 2004 with ads by The Grand Union, VNL's incumbent agency. The Grand Union will continue to work on below-the-line campaigns.
Vicky Mitchell, the director of marketing for VNL, said: "Since relaunching, we have developed a high level of brand awareness. We now feel in a position to think about where we should sit in the market of digital TV, video-on-demand, telephony and internet service providers."
Mother's first work for HomeChoice is expected within the next three months.
HomeChoice is currently available to 1.4 million homes across London and Stevenage, a footprint it intends to expand to 2.4 million homes by June 2005.