Mother’s latest campaign for Harvey Nichols breaks next week,
introducing two of the London department store’s best customers: Hibby
and her boyfriend, Harvey.
The two ’models’ are knitted creatures who pride themselves on being at
the cutting-edge of fashion.
Harvey and Hibby are pictured in a series of everyday situations -
smudging lipstick, watching television, going to the loo and fighting
over a handbag. Each picture is captioned with lines like: ’Hibby wears
Perfectly Pink Trish McEvoy lipstick, psychedelic hotpants and
Julia Bowe, the marketing director of Harvey Nichols, said: ’This
campaign is very strong and very real. It projects an image of Harvey
Nichols as a lifestyle store that is the place to shop, eat and
’But more than that, the campaign reflects the wit and intelligence that
is so much a part of the Harvey Nichols brand and customer.’
Andy Bellass of Mother said: ’With a brand like Harvey Nichols, it is
always difficult to find work which matches its inherent creativity.
Then along came Harvey and Hibby.
’They’re smart, chic, they embody the brand to the full and they’ve got
The campaign will run in male and female style and fashion press as well
as national newspapers over the next three months.
Media planning and buying is through Rocket.