Mother has recruited Andrew Medd, a former client, to become a
partner alongside the team of Robert Saville, Stef Calcraft, Libby
Brockhoff and Mark Waites.
Medd, a former Coca-Cola marketer, met the team when he was the UK
marketing manager of Fanta, Sprite and Lilt in the UK. Mother was
appointed to handle the Lilt brand last summer.
Since then, Medd has moved to become deputy marketing director of
Coca-Cola Thailand. The Mother team expects to benefit from his
experience of brand marketing both for the agency’s clients and for the
Mother brand itself.
’When I started working with Mother it was clear that they were very
modern and progressive in the way they approached our business. It was
really refreshing, not to say exciting, and I found myself wanting to
get more involved with the company and its future,’ Medd said.
’Being involved at this stage of Mother’s development is something I
couldn’t refuse and is perhaps the only thing that could have lured me
away from Coca-Cola.’
Mother’s clients now include Channel 5, Batchelors Super Noodles,
Kickers, Emap Radio, Lilt and CarLand.
’Andrew fits in brilliantly with the team at Mother. He is a lateral,
creative thinker with an instinct for communications,’ Saville said.
’And, coming in relatively fresh, it’ll be interesting to see what he’ll
do with the Mother brand. Above all, though, it’s going to be fun having