Mother named Campaign's Agency of the Year

LONDON - Mother is Campaign's Agency of the Year for the second year running, having landed £81m worth of new business while producing consistently original and creative work across its entire client base.

The agency has repeated the feat last achieved by Abbott Mead Vickers in the early 90s by winning the title two years in a row. Mother is now in its sixth year of continual growth and the number of acclaimed campaigns produced by Robert Saville and Mark Waites' creative department has ensured that it is still the name on the pitchlist that rival agencies fear.

New clients include Siemens, Castlemaine XXXX and COI Communications. However, its biggest win in 2002 was the coveted £43m Orange account.

TBWA\London was awarded the Campaign of the Year for its "No nonsense" work for John Smith's. The campaign, which featured the comedian Peter Kay, significantly boosted sales of the brand while winning fans, plaudits and column inches galore in the process. The John Smith's parent company, Scottish Courage, also picked up Advertiser of the Year for its work on brands including Kronenbourg 1664, Beck's and Foster's.

Naked's creative approach to planning provided a breath of fresh air to the industry, and this, combined with its spectacular new-business record, helped it win Media Agency of the Year.

Harrison Troughton Wunderman landed Campaign's Direct Agency of the Year award for, among other things, making a great success of a difficult merger.

Glue London was New-Media Agency of the Year, Five won Medium of the Year, while Gorgeous won Production Company of the Year for the second year running.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics