Mother nets advertising business for Northern Foods

LONDON - Northern Foods has consolidated its entire advertising business into Mother, ending the relationship with its existing roster agencies.

Goodfella's…split from Farm
Goodfella's…split from Farm

Mother, which already handles the advertising for the company's Fox's biscuits brand, will now take responsibility for all Northern Foods brands, including Goodfella's Pizza, previously handled by Farm, and Matthew Walker Christmas Puddings.

The agency has also been briefed to handle advertising for a number of undisclosed product launches. One of those will be a brand relaunch in the biscuits division, set to roll out later in the year.

Stefan Barden, the chief executive of Northern Foods, said: "We have been delighted with the work Mother has done both strategically and creatively on our biscuits portfolio and feel that they will be able to make a very positive contribution across our businesses."