Boxman, Europe’s largest retailer of music CDs, games and DVD on
the internet, has appointed Mother to develop a multi-million pound
brand campaign for the UK.
The company hopes to make the brand as successful in the UK as it is in
Scandinavia, where it launched two years ago and is already the market
Mother’s brief is to position Boxman, whose principal European rivals
are Amazon and BOL, as a retailer of DVDs, games, music and videos and
to encompass the company’s expansion into new technology including
wireless application protocol and interactive digital TV.
Andrew Medd, a partner at Mother, said: ’Boxman is already the best at
what it does. Our task is to make it famous for that.’
Nick King, Boxman’s vice-president of marketing, said: ’We have
ambitious plans for Boxman in the UK and we are going to invest heavily
in generating new customers. To do that we needed a partner who would
understand the brand quickly and talk to them in an interesting
Investors in the company include Suggs from Madness and the Scandinavian
pop group Roxette. Non-European opportunities are also under
The company, whose investors include Suggs from Madness and Roxette, the
Scandinavian band, also has operations in Sweden, Finland, Norway,
Denmark, Germany, France and Holland and is planning to launch in Spain
and Italy this year. Non-European opportunities are under consideration.