Mother picks up only advertising gold at D&AD

Mother's ambient work for is the only work from an

advertising agency to take a gold Pencil at this year's D&AD Awards.

The campaign, which involved flyposters tied to everyday items such as

lamp-posts and pavements describing them as if they were works of art,

took gold in the Ambient Media category. The other three gold Pencil

winners, for Apple Computer, London Eye and Science Museum, were all

design agencies.

Mother also won two silver Pencils in the Television & Cinema

Advertising category for its "what is it?" and QTV campaigns for Emap on

Air. Cliff Freeman & Partners won two silver Pencils in the same

category for its Fox Sports Net ads, directed by Traktor.

Leo Burnett's "bear" ad for John West also won a silver Pencil in the

category as did its "plumber", "estate agent", and "Alan Hansen"

McDonald's spots.

Bartle Bogle Hegarty's "ideal woman" ad for Lynx, directed by Paul

Goldman at 2AM, and Leagas Delaney's "player", directed by Tony Scott

through RSA, also won silver Pencils.

WCRS' "hold up" ad for Orange won three silver Pencils in the Crafts

category including one for direction. The ad was directed by Chris

Palmer at Gorgeous.

In the poster category Leo Burnett took a silver for its "fishing" ad

for John West and Abbott Mead Vickers BBDO won silver for its "smarties"

execution for The Economist.

Saatchi & Saatchi's work won three silver Pencils, one in

the Radio Advertising category for the "blank/blank/reprise" spot and

two in the Writing for Advertising category for "I'm not your bitch" and

"dance little man".