Mother puts giant breast on its roof to stand up for breastfeeding mums

Mother erected a giant breast on top of its office building in London for Mother's Day in order to slay the stigma of women breastfeeding in public.

Mother puts giant breast on its roof to stand up for breastfeeding mums

The indie agency inflated a giant balloon in the shape of a breast to adorn its Shoreditch roof on March 26.

Ana Balarin, a new mother and joint executive creative director alongside husband Hermeti, created the "Free the feed" concept.

A spokesman for the agency said: "Across the UK thousands of mothers feel watched and judged when feeding in public, be it from a bottle or from a breast.

"This is a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices."

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