Mother puts more mayhem on to TV for Pasta ’n’ Sauce

Mother launches a new batch of Pasta ’n’ Sauce ads this week, which bring Billie-Jean and Clive - the bored staff who man the Pasta ’n’ Sauce helpline - back to TV.

Mother launches a new batch of Pasta ’n’ Sauce ads this week, which

bring Billie-Jean and Clive - the bored staff who man the Pasta ’n’

Sauce helpline - back to TV.



Five executions depict the duo trying to amuse themselves as they endure

their tedious working routine. In one, a group of visiting Japanese

businessmen happen upon Clive and Billie-Jean in the middle of a fight.

In another, a dog is blamed for Clive’s fart and in a third, the pair

compete in a knuckle-cracking competition, which ends in Billie-Jean

putting her back out.



Two more ads show the effect on Clive of a bikini Billie-Jean has bought

in the sales and, finally, what happens when they rock their chairs -

Billie-Jean ends up with her wig askew and Pasta ’n’ Sauce all over her

face.



Jacqui Davies, Batchelors’ marketing controller, said: ’The hilarious

antics of Billie-Jean and Clive are anything but mundane. We expect the

two of them to become firm TV favourites over the coming months.’



The ads were created by Mother and directed by Hank Perlman through

Mother.



Media buying is by Initiative.



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