Mother walked off with the Grand Prix television award at this
year's International Advertising Festival of Ireland in Kinsale for its
series of ads for Emap-owned QTV.
The campaign, directed by Graham Linehan through Talkback, also took the
UK National Award at the 39th awards ceremony.
The "delay", "guitar smash" and "autograph" spots feature "The Danster",
a useless wannabe musician talking about his fame as a rock star. They
were chosen for their humour and creative twist, the festival chairman
and executive creative director at the Irish agency McConnells
International, Gerry McConnell, said.
Jim Thornton, the Mother creative director, said: "We're delighted to
win, but it seems ironic that a campaign based on a character who is so
unsuccessful could be so successful."
Leo Burnett continued to reap awards for its "bear" TV spot for John
West by taking the Worldwinner Television award, up against ads
including WCRS' "born free" for Land Rover, "driving test" for the
Volkswagen Passat by BMP DDB and "quick" for Heinz by Leo Burnett.
There was no Grand Prix awarded in the cinema section, although entries
included HHCL & Partners' Lee Scratch Perry spots for Guinness Ireland,
WCRS' "hold up" ad for Orange, J. Walter Thompson's "celebrity break"
campaign for Kit Kat as well as some Sony PlayStation and fcuk cinema
ads from TBWA/London.
DDB Chicago dominated the radio category with its Grand Prix-winning
"real American hero" spots for Bud Light. "Mr Chinese food delivery
guy", "Mr Major League infield rake" and "Mr Hawaiian shirt pattern
designer" were picked from 11 spots entered by the agency. DDB Chicago
also snatched the USA National Award and a gold in the alcoholic drinks
category for its "come home" spot, again for Budweiser.
For the second year running, the US production company Headquarters took
home the Palme D'Or. Its reel included work for Amazon. com and
The director Jonathan Glazer's work on Abbott Mead Vickers BBDO's
"dreamer" ad for Guinness won the Best Direction award in the craft
section for the production company Academy.
The Mill picked up the Best Post-Production award for its involvement in
the "twisted" campaign for Levi's created by Bartle Bogle Hegarty.
The "night out" Vodafone ad from BMP DDB and Studio AKA picked up the
Best Animation award.
Few gold awards were allocated in the television category, with none in
the non-alcoholic drink category. JWT took the gold for "different" for
the Special Olympics. Lowe Lintas took silver in the confectionery and
food category for its "Black Beauty" ad for Weetabix, and a silver in
the fashion section with "belly" for Reebok. TBWA took a silver for
"flea circus" for Sony PlayStation in the Leisure category.