Mother's campaign for Kiss 100 adopts 'super hero' theme

Kiss DJs have been turned into sonic warriors with super-powers in Mother's latest national press work for the radio station Kiss 100.

Kiss DJs have been turned into sonic warriors with super-powers in Mother's latest national press work for the radio station Kiss 100.

The four executions aim to highlight the specialist music schedule of the radio station, which has helped dance music's continued growth within mainstream culture.

The spots all feature a Kiss DJ who is acknowledged to be at the forefront of his form of music. UK garage is represented by the DJ EZ; house nation by Alex P and Brandon Block, while Matt White represents smooth grooves.

According to recent Rajar figures, Kiss 100 is the most listened to station in London within the 15- to 24-year-old age bracket.

The campaign was written and art directed by Mother. Media planning and buying is through Rocket.