Mother scoops Agency of the Year

LONDON - Mother is Campaign's Agency of the Year 2001, having taken on an impressive £64 million in new-business billings and produced some of the year's strongest creative work.

The agency, labelled a creative flash-in-the-pan when it set up, has enjoyed five years of growth and has continually bettered peers with high

creative standards led by

the founders, Robert Saville and Mark Waites.

New clients including Egg, worth £15 million, and ITV Digital, worth £27 million, were won, while the agency consolidated its position on Coca-Cola's roster with Schweppes and Alive.

Bartle Bogle Hegarty was the runner up for Agency of the Year. Its impressive new-business record and creative quality would have secured the accolade for the agency

in almost any other year.

Mother also walked away with Campaign of the Year for its ITV Digital rebranding campaign. The knitted monkey, backed by a diverse

media strategy developed by Naked, was an instant hit with consumers.

Starcom Motive, with its creative approach to planning and buying and impressive new-business record, bagged the Media Agency of the Year title. Work for One2One and Johnnie Walker picked up awards at the Campaign

Media Awards, while its

new-business wins, including Barclays and Nintendo, kept its new-business tally high.

The unrivalled success of the diminutive Glamour magazine made it Campaign's Medium of the Year, while COI Communications picked up Advertiser of the Year.

Gorgeous won Production Company of the Year after an outstanding creative year and successful efforts to expand its roster of directors.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus