Mother strengthens Campbell link with Cup A Soup ad task

Mother has consolidated its place on the Campbell creative roster

after winning the pounds 5 million Batchelors Cup A Soup account.

Lowe Lintas lost the account in May following Unilever's sale of its

Batchelors brand to Campbell. The sale also saw the pounds 12 million

media account move out of Initiative to Zenith.

Mother already handles Batchelors Super Noodles and East West


The agency was awarded the Cup A Soup business after presenting a new

strategic direction for the brand.

The agency will now share the Campbell roster with Abbott Mead Vickers

BBDO, which handles Homepride, Oxo and Campbell's Soups.

Andrew Slamin, the marketing director of Campbell, said: "We are excited

at the prospect of Mother's work on Cup A Soup mirroring the success

we've seen on Super Noodles."

This week news emerged that Mother has further consolidated its position

on the Coca-Cola roster with its appointment to the Schweppes account.

The agency pitched against Lowe Lintas.