Mother’s first work for Bravo launches this weekend with a TV and
poster campaign promoting the satellite channel’s new series, Martial
All the executions feature people in sticky situations who, when
considering what action to take, ask: ’Hmmm ... What would Sammo do?’
Sammo Hung, the star of Martial Law, is a Hong Kong movie legend who has
appeared in films with Bruce Lee and is a contemporary of Jackie
Some of the situations include a mother pushing a pram while her baby
unpins a hand grenade, a man reading a newspaper that is being set on
fire and a farmer being attacked by a pig.
The television executions, directed by Russell Bates through Cowboy, use
a different style to illustrate the same theme. A young man asks to
borrow the ketchup from two women sitting next to him in a cafe. They
tell him they are using it but continue to chat without touching the
He asks himself what Sammo would do and imagines a dramatic scene in
which he seizes the ketchup by force using some startling kung-fu moves.
In reality, however, he just tells the women he didn’t want it
A similar story unfolds when an office worker is convinced a colleague
has stolen his pen. Again, after visualising a sensational martial
arts-style pen rescue, he realises he will never be as tough as Sammo
and comes back to reality with a bump.
Mother is hoping that the phrase, ’Hmmm ... What would Sammo do?’ will
slip into Bravo viewers’ vernacular. It will appear on stickers,
beermats, football perimeter boards, postcards and tactical press