Mother unveils first poster campaign to support Coke TV ad

Mother has developed an outdoor campaign for the Classic Coke brand to support its debut TV work for "The real world of Coca-Cola".

The five executions, which break next week, continue the idea that the "real world" is an inspirational place that centres on togetherness.

Each ad features a bottle of Coke. In "everyone", it is surrounded by a collection of illustrated flowers, butterflies and miniature people.

The headline reads: "Everyone has a someone." Another version, produced in the same style, carries the words: "All of us are friends of a friend." The endline on all the ads reads: "The real world of Coca-Cola."

The ads were created by Mother with illustrations by the artist Stephen Allen from One Point Oh. Media planning and buying is through Vizeum.

The ads, which break on 16 February, will run until the end of March. They will appear as postcards and six-sheet and 48-sheet posters, concentrated in London, Cardiff and Glasgow.

In addition, from Valentine's Day, Coke will temporarily take over the Piccadilly Circus electronic sign, with a special version of the executions.

Mother, a Coca-Cola roster agency, was appointed to the flagship Coke UK account in September.

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