Mother wins Aerial for anti-drugs spot

Mother has won the February Aerial Award for the best radio ad for its work on COI's "Frank" anti-drugs campaign.

The agency's "fast food" spot was judged the best radio ad by Christian Clark, the executive creative director at Joshua. The ad features a teenager ordering fast food at a drive-through, only to be faced with a till worker who attempts to sell him drugs on top of his cheeseburger.

Runners-up in the February Aerial Awards, run in association with Campaign, were Karrie Fransman and Oliver Meech of The Red Brick Road for their Tesco "annoying" ad, and Tim McNaughton and Nick Flugge of Rainey Kelly Campbell Roalfe/Y&R for their Bud Silver spot "stapler".

Clark said of the winning ad: "This script is full of insight - not too heavy on urban vernacular, witty enough to engage, while clearly demonstrating the absurdity of being offered drugs when you don't want them (with your burger)."

The winning ad and the runners-up can be heard at www.aerialsfoundation.co.uk.

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