Mother wins Energy Saving Trust ad task

Mother has won the advertising account for the Energy Saving Trust, following a pitch handled by COI.

The agency beat Miles Calcraft Briginshaw Duffy and DDB London to win the brief and will now create a national consumer campaign to raise awareness of the non-profit organisation as a place to go for free advice on how to reduce carbon dioxide emissions at home.

The three-year campaign, which will launch next May, will target the over-25s and aim to increase traffic to the organisation's website and call centre.

Mustoes, the incumbent, which won the account in 2005 from Rainey Kelly Campbell Roalfe/Y&R, declined to repitch when a review was called in October.

The Energy Saving Trust was set up to address the damaging effects of climate change by promoting the efficient use of energy to both consumers and the private sector.

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