Mother wins global Chandon account

LONDON - Mother has scooped the global advertising account for Moët Hennessy Louis Vuitton's Chandon range of sparkling wine.

Chandon...will compete with cheaper Champagne brands
Chandon...will compete with cheaper Champagne brands

The agency secured the business after a three-way shoot-out against M&C Saatchi and JWT Worldwide.

There is no incumbent agency of note on the account, with the majority of Chandon's previous advertising produced in-house.

Mother will now take responsibility for all global advertising for the brand.

It is understood that the campaigns, which will run across Chandon's key markets, including North and South America, will seek to position the sparkling wine as a competitor to cheaper Champagne brands.

The first campaign is expected to break in spring 2009.

With Mother London operating as a global hub for Chandon's advertising, it is also understood that the ?brand may be considering a launch into the UK market.

While Champagne sales have risen 8 per cent to £958 million in the UK over the past two years, according to Mintel figures, sales in the sparkling wine sector are up 17 per cent for the year to June 2008.

Andy Medd, a partner at Mother, said: "I am delighted to confirm that Mother is working for Moët Hennessy on communication for its brand Chandon worldwide."