Mother has been appointed to handle a multimedia marketing campaign
for Peoplesound.com, the free music internet download service.
Peoplesound.com, which claims to have a budget of pounds 10 million for
a pan-European campaign this year, appointed Mother without a pitch.
Mike Levine, marketing director of Peoplesound.com, said: ’I liked the
approach Mother took to our business and the enthusiasm that it showed
for our brand. Its creative work speaks for itself.’
Levine, a former Procter & Gamble brand manager for Lenor, joined
People-sound.com from Polygram/Universal, where he was senior marketing
manager, in September.
Stef Calcraft, a partner at Mother, said: ’Mike inspired us with his
vision of how Peoplesound.com could revolutionise the music industry
through the internet. We liked everyone we met and their commitment to
making a difference, something we admire in all our clients.’
Peoplesound.com aims to provide unsigned artists with a well-visited
global site to showcase their work. The company, which has 500 talent
scouts in the UK, signed 1,500 artists - representing more than 40
genres of music - within four weeks of going live. Consumers can
download tracks free of charge or buy the artists’ music on CDs
manufactured by Peoplesound.com.
Artists that are represented on Peoplesound.com are paid a pounds 100
advance on royalties and are not held to an exclusivity deal. They also
get 50 per cent of royalties, compared with record labels’ traditional
16 to 19 per cent rate.
Media is handled by Target Media, which won the business in December.