Mother woos adults in Super Noodles TV first

Mother unveils its first advertising for Batchelors Super Noodles next week, spearheaded by four TV commercials which target the product at adults for the first time.

Mother unveils its first advertising for Batchelors Super Noodles

next week, spearheaded by four TV commercials which target the product

at adults for the first time.



The campaign kicks off with a spot featuring Malcolm, a jilted lover,

who is determined to get by without his girlfriend. His culinary skills

are stretched to the limit as he sets about preparing a plate of Super

Noodles, but he succeeds, only to remember his lost love wistfully as he

tucks into a forkful.



’Race’ shows two men engrossed in a contest between two noodles as they

watch them slide down their sitting room window, while in another

execution, a second pair of men discuss their girlfriends’ dubious

bathroom habits as they tuck into a plate of noodles. The ad ends as

they lick their plates clean and put them back into a kitchen

cupboard.



A fourth spot, ’selfish’, shows a man eating his Super Noodles in front

of the television while his girlfriend begs him for a taste. He hands

the plate over to the woman only when he realises it has been sampled by

their dog.



All four commercials were directed by Daniel Kleinman through Limelight,

and created by Mark Waites, Libby Brockoff and Robert Saville at

Mother.



Mother took the account from Ammirati Puris Lintas after winning the

brief from Van den Bergh Foods in June. Rocket handles media planning

and strategy for the campaign, while buying is through Initiative Media.