Media agency Motive is set to launch one of the highest-volume
six-sheet campaigns ever for the One2One mobile phone network.
The outdoor push, which launches this week, will have a nationwide
roll-out of more than 11,000 six-sheets, and is estimated to have a
budget of around pounds 1 million.
The creative follows the 'welcome to our world' theme employed in the
current television, radio and press work.
Steve Parker, the head of Motive Outdoor Services, said: 'Outdoor sites
that are heavily weighed - both in frequency and volume - will ensure
cut-through in a very competitive market. The sheer volume of six-sheets
allows numerous creative messages to be delivered.'
The campaign, which is going head to head against the orang-utan themed
television, press and outdoor work from Orange, seeks to raise awareness
of One2One's 97 per cent network coverage, portable e-mail and overseas
David Sillence, the senior media manager at Motive Communications, said:
'In a market as active and cluttered as mobile communications, we need
to surround consumers with our new messages through an intense period of
He added: 'The strength of six-sheet posters lies in their strong
high-street presence. They are ideal ad sites as they are close to the
consumer's point of purchase and reiterate One2One's key product
benefits to the network dealerships.'