Motive rolls out national One2One ad push

Media agency Motive is set to launch one of the highest-volume six-sheet campaigns ever for the One2One mobile phone network.

Media agency Motive is set to launch one of the highest-volume

six-sheet campaigns ever for the One2One mobile phone network.



The outdoor push, which launches this week, will have a nationwide

roll-out of more than 11,000 six-sheets, and is estimated to have a

budget of around pounds 1 million.



The creative follows the 'welcome to our world' theme employed in the

current television, radio and press work.



Steve Parker, the head of Motive Outdoor Services, said: 'Outdoor sites

that are heavily weighed - both in frequency and volume - will ensure

cut-through in a very competitive market. The sheer volume of six-sheets

allows numerous creative messages to be delivered.'



The campaign, which is going head to head against the orang-utan themed

television, press and outdoor work from Orange, seeks to raise awareness

of One2One's 97 per cent network coverage, portable e-mail and overseas

access.



David Sillence, the senior media manager at Motive Communications, said:

'In a market as active and cluttered as mobile communications, we need

to surround consumers with our new messages through an intense period of

communication.'



He added: 'The strength of six-sheet posters lies in their strong

high-street presence. They are ideal ad sites as they are close to the

consumer's point of purchase and reiterate One2One's key product

benefits to the network dealerships.'