Personal finance website the Motley Fool is set to become the UK’s
highest online spender with an ad blitz that involves splashing out more
than pounds 50,000 a week.
Geared to run for seven weeks, the new campaign was planned and bought
by internet ad agency i-Level.
i-Level has been working with the Motley Fool to ’test and refine’ its
online ad strategy. Over six months it has reduced the shortlist of
sites for the campaign from 37 to six. The campaign will now run on
Tesco, Yahoo!, MSN, Excite and BT Internet.
According to the Fletcher Research monthly Online Spending Monitor, the
highest spend by a single company in January was pounds 173,000, so the
Motley Fool’s proposed monthly figure of more than pounds 200,000 looks
likely to top the charts in February.
Ed Ling, media director at i-Level, commented: ’The Motley Fool is a
compelling brand and its commitment to online strategy is paying off.
Traffic to the site has increased with every campaign. This one has been
planned and will be monitored to achieve another increase in traffic and